NEW AT UPPO! Generative AI & Visual Storytelling with Midjourney
This course provides an in-depth study and practice of visual creation through generative artificial intelligence, focusing on the use of Midjourney — one of the most advanced AI models for producing high-quality visual content. The training is developed and taught by Veronika Pell (Mindeye), an award-winning AI artist and art director, the course combines technical mastery, conceptual development, and creative experimentation.
The curriculum is designed for a broad range of creative professionals — artists, designers, photographers, architects, marketers, musicians, and others — who aim to use AI to achieve specific artistic and professional results. Students learn not only to generate images but also to control and direct the creative process to reach intentional visual outcomes.
At the heart of the course lies Veronika’s signature “growing imagery” methodology, which emphasizes observation, iteration, and intuitive refinement as a way to develop each visual work step by step. The teaching approach balances technical literacy and artistic sensitivity, helping participants discover their own visual language and confidence in using generative tools.
The program consists of 11 structured modules that combine lectures, guided demonstrations, practical assignments, and personalized feedback. Students also become part of a closed online community — a creative hub where they can exchange ideas, receive peer feedback, and draw inspiration. This collaborative environment supports both skill development and artistic growth within the emerging field of AI art, uniting participants by their shared ambition to develop AI art as a new genre in contemporary art.
Learning outcomes
Students who complete this course:
1) will know: the specifics of Midjourney as a generative model for visuals, its features and opportunities it provides, the specifics of text prompting as well as the basics of AI-art and AI creative content, all the instruments and tools within Midjourney platform.
2) will be able to: prompt with text, create complex images with the model, animate the images within Midjourney platform, understand how its algorithm works, how to teach the algorithm in order to obtain own style, and most importantly, reach specific results in creative production.
By the end of the course, students will:
- Gain a clear understanding of how generative AI models function and how to work with them creatively.
- Confidently use Midjourney and related AI-based tools designed to expand its visual possibilities.
- Develop the ability to apply these principles across different generative systems and adapt to new technologies.
- Build an individual workflow combining technical precision, artistic intuition, and iterative image development.
- Create a final project demonstrating conceptual clarity, stylistic coherence, and professional execution.
- Strengthen creative independence and the capacity to use AI tools for both artistic and professional purposes.
Preliminary requirements
English-speaking level B1 or higher.
Important! Prerequisite: Midjourney subscription for the duration of the course (approximately 3 months).
Course outline
|
№ of clаss |
Topic |
Mode of Tuition |
Number of contact hours |
Independent study hours |
|
1 |
Introduction to Midjourney and AI-art
We'll explore how AI aids creativity, what neuroart is, and why Midjourney has become a favorite tool among artists, designers, and visual researchers. We'll also look ahead: the Midjourney team is building a truly ambitious future.
Midjourney interface
We'll explore how the platform works, what to click where, and how to avoid getting lost and intimidated. We'll also discuss how to properly train your global model so that Midjourney can quickly learn to recognize what you consider beautiful. |
Online lecture + assignment |
2 |
2,6 |
|
2 |
Text prompting
Learning to transform thoughts into images just with words. How to talk to a neural network so it understands you accurately. |
Online lecture + assignment |
2 |
2,6 |
|
3 |
In the style of
How to use other artists' styles to find your own visual filters and assemble images that feel fresh and respectful of their sources. |
Online lecture + assignment |
2 |
2,6 |
|
4 |
Image editing (+ Nano Banana)
We'll explore two built-in editors: how to correct errors, refine details, expand your digital canvas, and use editing as a standalone artistic tool. |
Online lecture + assignment |
2 |
1,3 |
|
5 |
Parameters
What do --stylize, --chaos, and other parameters mean, and how do they affect the result. Let's explore how to fine-tune the generation process to suit your needs. |
Online lecture + assignment |
2 |
2,6 |
|
6 |
References
Everything about working with references. How to establish style, use visual cues, create cohesive characters, and juggle sources to surprise while maintaining quality and doing it ethically. |
Online lecture + assignment |
2 |
2,6 |
|
7 |
Text in images
How to create text that blends harmoniously with an image. Advantages and limitations. |
Online lecture + assignment |
2 |
2,6 |
|
8 |
Lesser-known features
We'll explore some less obvious settings and combinations that can greatly expand your capabilities. Midjourney can do more than you might think. |
Online lecture + assignment |
2 |
1,3 |
|
9 |
Training models
What are personal models and mood boards, and how do they make life easier if you want to work in a recognizable style? We’ll also have a look at our favorite Krea AI platform: why you should use it, and how it enhances your work in Midjourney. |
Online lecture + assignment |
2 |
2,6 |
|
10 |
Video in Midjourney
Midjourney can move now, and that opens a new dimension. In this module, we’ll learn how to create videos right in Midjourney, from simple animations to expressive scenes. |
Online lecture + final project |
2 |
8 |
|
11 |
The art of creating ideas
An idea isn't a flash of inspiration but a process. Learn how to find them even when your mind feels empty, and make creating ideas as natural as breathing. |
Final online lecture |
2 |
0 |
|
Total number of hours: |
22 |
28,8 |
||
Assessment and progress
Assessment will be based on:
- Attendance during classes.
- Completion of all practical assignments.
- Development and presentation of the final project demonstrating conceptual and technical proficiency.
Lecturer's Bio
Veronika Pell (Mindeye)
Award-winning AI artist, art director, and educator working at the intersection of film, visual art, and generative technology. Known under the pseudonym Mindeye, she creates video art, music videos, show visuals, and short films that merge cinematic storytelling with AI aesthetics.
Her works have been showcased internationally — including at AI Film Fest Amsterdam, Vancouver International Film Festival, and Sotheby’s Institute of Art — and have received distinctions such as 2nd place at the Korean International AI Film Festival, Runway’s Gen-48 shortlist, and the AI Academy Film Awards shortlist.
Veronika is an official creative partner of OpenAI, Runway, and Krea AI, and was included in Leonardo.Ai’s 50 Top Women AI Artists for 2025 (featured in Forbes Australia). She is also the co-founder of A Very Creative School, where she teaches creative professionals to use AI tools like Midjourney for expressive and professional visual storytelling. Her practice bridges the worlds of contemporary art and digital production, combining conceptual depth with strong visual direction.
Selected Exhibitions & Screenings
- 2025 I Miei Ricordi: AI Dreams, Hallucinations and Memories, MOAA, Florence, Italy
- 2025 LED Wall Showcase, AI WEEK, FieraMilano Rho, Milan, Italy
- 2025 Selected Fashion AI and Digital Artists, Prompt Magazine x Pforzheim University – School of Design, ROWI Quarter, Pforzheim, Germany
- 2024 Signal, Unknown Person, Berlin, Germany
- 2023 zero_zero, Kafedra, Herzog Novi, Montenegro
- 2023 CCC: Today is Saturday Again, Zverevcenter, Moscow, Russia
- 2023 Visible Emptiness, Kafedra, Herzog Novi, Montenegro
- 2021 Hunting for a white unicorn, 25kadr Gallery, Moscow, Russia
- 2020 Homo Сommunicans, MMOMA, Moscow, Russia
- 2020 How old is the rock, Artboloto, Moscow, Russia
- 2020 Thread, Za Shkoloy, 2019. Moscow, Russia
- 2019 Pyramid of Contemporary Art, Fabrika CCI, 2019. Moscow, Russia
Awards & Festivals
- 2nd Place, Korean International AI Film Festival (2024)
- Shortlisted, Runway Gen-48 Competition (2024)
- Shortlisted, AI Academy Film Awards (2024)
- Finalist, Metadisruption AI Art & Design Festival (2024)
Creative Partnerships
Official partner of OpenAI, Runway, Krea AI, Leonardo AI and Hailou AI
Enrollment and fees
The course duration is 22 academic hours and will take place for a group of 10 participants.
Language of instruction: English.
09 of May - 18 of July 2026 - 22 academic hours, two hours every Saturday at 10 am /online, live/.
Course fee: 300 EUR / 586.85 BGN
Deadline for enrolling the course: 01.05.2026
Enrollment:
- Download the application form HERE.
- Fill it out and send it to: uppo@nbu.bg
- Additional information will be provided regarding the start of training and payment details.
For more information and enrollment:
Center for Professional and Continuing Studies
Sofia, NBU, 21 “Montevideo” St., Building 2, Office 108
Phone: +359 2 8110 110 (option 6), +359 2 8110 108
E-mail: uppo@nbu.bg